Published
Apr 19, 2023
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Kiehl's focuses on tech, aims to become a household name in India

Published
Apr 19, 2023

Skincare brand Kiehl’s is focusing on expanding its technology capacity in India as this is driving in-store footfall. The US-based business aims to expand its retail footprint across India to become a household name in the country. 

Kiehl's aims to mix science with nature for its skincare products - Kiehl's - Facebook


Kiehl’s aims to penetrate every Indian city and increase its share of the skincare market, Indian Retailer Bureau reported. The business markets itself as targeting specific skincare concerns and is utilising its technology to address skincare concerns specific to the Indian market. This has helped to increase footfall in the brand’s exclusive brand outlets, according to Kiehl’s India’s head of marketing Priyanka Sachdeva.
 
“We launched the Healthy Skin Assessment tool last year which has enabled our skin care experts to get data and information about our customers’ skin that the naked eye cannot assess,” said Sachdeva, Indian Retailer Bureau reported. “We have received an overwhelming response and walk-ins in our stores since the launch as we have been able to precisely identify unique skin strengths and areas of improvement of our consumers which has helped them reach close to their skin goals.”

Kiehl’s entered the Indian market 13 years ago and now counts 16 exclusive brand outlets in the country as well as numerous digital touch points, according to the brand’s website. The brand plans to expand its team of ‘Kiehl’s skin pros’ to enable it to offer personalised skincare advice to shoppers across the country. 

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