Kidbox names Miki Berardelli as chief executive officer

Kidbox, a VC-backed startup launched in 2016 and the first kid's style box to deliver cool brands has named Miki Racine Berardelli as its chief executive officer beginning from September 2016.

Berardelli moves from apparel retailer Chico's FAS, where she was CMO and also president of digital commerce, prior to which she served as CMO of Tory Burch.

Before joining Tory Burch, she served at Ralph Lauren for eight years where she served as the senior vice president of marketing for digital and retail.

Berardelli has more than 20 years of experience building successful businesses in uthe marketing and ecommerce industry, with skills that span customer-based strategies and marketing initiatives.

According to Kidbox, as the CMO of Tory Burch, she engineered, built and led the digital ecommerce business and oversaw global marketing.

Launched in spring 2016, Kidbox offers brand-name apparel at unbeatable prices, coupled with a personalised service designed for kids and their unique tastes.