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Published
Mar 20, 2020
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Kiabza sees India’s millennials embrace second-hand fashion

Published
Mar 20, 2020

Second-hand branded clothing retailer Kiabza has seen increased demand through its e-commerce store, as young Indians from varied locations embrace second hand fashion.

Kiabza also buys second hand clothing from its customers to sell-on - Kiabza- Facebook

 
Kiabza has witnessed an increase in demand for its second hand clothing, the brand’s founder and CEO, Nohar Nath, told the National Herald India. The brand has also seen an increase in demand for second hand branded fashion from tier 2 and 3 cities, it announced on Facebook, which has enabled the brand to expand its online offerings. 
 
“This trend benefits the Gen Z’ers the most,” Nath told the National Herald India about second-hand fashion.

“Along with not having to rely on their parents’ budgets for quality clothes, they get good quality clothes for their daily use at affordable rates. They can easily opt for top quality branded fashion with their pocket money.”
 
The brand has also responded to the current coronavirus pandemic and has offered a 50% discount on all brands on its e-commerce store to promote online shopping. 
 
“In times of Covid-19 distress, Kiabza prioritises the safety of our employees, buyers and consignors,” Kiabza announced on Facebook.

“We assure you that we have updated our quality control processes and are taking extra care while handling the products. We adhere to the guidelines as given by WHO and the government.”
 
Nohar Nath founded Kiabza with the aim of reducing waste in the fashion industry.

The brand’s e-commerce site now features clothing from over 1,500 brands including Zara, Mango, Vero Moda, and M&S, among others. The brand has also partnered with organisations Vidya and TFI to help provide clothing donations for women and young people at shelter homes, according to its website.

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