Jan 29, 2021
Khimji Jewels launches e-commerce store
Jan 29, 2021
Heritage jewellery brand Khimji Jewels has launched a dedicated e-commerce store to expand its distribution network across India and reach new customers. The brand has also created a new range of jewellery for the launch.
“This is a significant milestone for Khimji Jewels,” said the brand’s consumer business CEO, Nishit Nanda, the Gem and Jewellery Export Promotion Council reported.
“Due to the surge in gold prices across the globe, customers are more inclined to buying delicate jewellery. We therefore look forward to delivering a wide range of specially designed, fine jewellery to the entire country.”
Khimji Jewels has designed a new range of lightweight jewellery for its e-commerce launch, the brand announced on Facebook. As online shoppers often prefer cheaper, more delicate jewellery, the brand has launched a range of bangles, rings, pendants, and earrings among other items in yellow, white, and rose gold.
The pieces feature brightly coloured gemstones and natural motifs including leaves, mushrooms, and raindrops. “These new jewellery lines have been created exclusively after in-depth research, to meet unique online buyer preferences while offering the convenience and security of shopping online,” said Nanda.
Khimji Jewels was established over 84 years ago. In addition to its new e-commerce store, the business runs a number of retail outlets in its home state of Odisha.
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