Khadi sales soar 28 percent for fiscal 2018-19, KVIC eyes revenue of Rs 5,000 this fiscal
today Apr 23, 2019
The Khadi and Village Industries Commission witnessed a 28 percent surge in sales to Rs 3,215 crore ($461.4 million) for the financial year 2018-19.
KVIC attributed the rise in sales to its aggressive marketing strategy coupled with proper utilisation of manpower which helped the production of the handspun fabric to grow by 16 percent to Rs 1,902 crore.
Apparel items like NaMo (Narendra Modi) jackets were one of the highest contributors to the revenue with as many as 200 jackets and kurtas flying off the shelves from KVIC outlets every day.
With sales growing by over 145 percent in the last five years, KVIC is now set a target revenue of Rs 5,000 crore for the current financial year and will be tapping international markets as well to achieve the sales target.
It will be setting up khadi export cells to promote overseas sales of the products.
"The quantum of this success can be understood from the fact that in 2014-15, Khadi's sale was Rs 1,311 crore with staff manpower of 2,002, but in 2018-19, it was Rs 3,215 crore with only 1,535 manpower, which means even with 24 percent drop in manpower, Khadi's sale has increased by over 145 percent in the last five years," KVIC chairman Vinai Kumar Saxena said in a statement.
The Khadi and Village Industries Commission had set up over two lakh new projects creating over 5 lakh new jobs in the process during the last five years.
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