Khadi Sales on the rise despite Covid-19 disruptions
Khadi and Village Industries Commission (KVIC) posted strong sales growth in the financial year 2020-21, despite the disruptions caused by the Covid-19 pandemic.
During the financial year 2020-21, Khadi sales grew almost four times to Rs Rs 3,079, as against Rs 841 crore it had reported in the previous financial year.
KVIC attributed the growth to an increase in Khadi institutions and artisans across the country, coupled with orders from the government.
“There were lot of government orders that we had received last year. While during the pandemic there were no sales, but we had launched the online sale that supported our growth. Moreover, after Khadi outlets could open last year, aggressive marketing was undertaken, and customers had also started accepting local products,” Vinai Kumar Saxena, chairman KVIC told the Financial Express.”
“We have added more than 527 new Khadi institutions and distributed over 50,000 new charkhas (to artisans) and around 10,000 looms that have added to the production. While the impact of the second wave will be there, we will plan on growth once the lockdown lifts,” he added.
KVIC retails a range of handloom garments and accessories, as well as personal care and lifestyle goods, all made in India. It is part of the Union Government’s promotion of sustainable, India-made products as part of its wider ‘Make in India’ campaign to increase domestic production and consumption.
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