Khadi products witness rise in sales during festive season

By

Maverick Martins

Published
Dec 16, 2020

Prime Minister Narendra Modi's call for 'Vocal for Local' has helped the khadi industry boost its sales, witnessing a steep rise during the festive season, said the Ministry of Micro, Small & Medium Enterprises (MSME).
 

Khadi product sales tripled during the festive season across categories in spite of the Covid-19 pandemic in the country.
 
“Overall, there is almost 300 per cent increase during Diwali this year over Diwali in 2019 in the sale of a basket of products. The total sales in amount terms by a sample of outlets of Khadi and Village Industries Commission (KVIC) spread in Delhi and Uttar Pradesh, increased four times to around Rs 21 crore this Diwali from Rs 5 crore during Diwali of last year," MSME Ministry said in an official communication.

“In pursuance to Prime Minister's clarion call for Aatmanirbhar Bharat and for 'Vocal for Local', and its social media campaign, the sale of local products including those made by khadi and other local and village industries has seen a phenomenal increase,” it added.
 
KVIC retails a range of handloom garments and accessories, as well as personal care and lifestyle goods, all made in India. The store is part of the Union Government’s promotion of sustainable, India-made products as part of its wider ‘Make in India’ campaign to increase domestic production and consumption.