Kewal Kiran to expand retail footprint, open 11 new stores in tier 3, 4 cities

By

Maverick Martins

Published
Mar 5, 2019

Kewal Kiran Clothing Limited (KKCL), one of India's largest branded apparel manufacturers, is looking to expand its retail footprint and will be opening 11 new retail outlets in tier 3, 4 cities across India.

Kewal Kiran Clothing, which owns popular brands such as Killer, Easies, LawmanPg3, Integriti, and Desi-Belle has witnessed strong sales from the tier 3, 4 cities over the years.
 
The company had reported a net profit of Rs 13 crore (approx $1.8 million) during the third quarter ended December 31, 2018, with net sales of Rs 118 crore on the back of strong festive season sales across its retail stores in India.

“We plan to expand our retail footprint to 336 stores by opening 11 more retail outlets. The retail expansion has made the company’s brands popular in tier-3 and -4 cities such as Guntur, Beghusarai, Jaypore, Ramgarh, Amaravati, Ballia and Azamgarh,” Kewalchand Jain, chairman and managing director of Kewal Kiran Clothing told Businessline.
 
“They are contributing significantly to the total revenues of the company. The Killer brand of jeans has become the brand of choice for youngsters in small towns,” he added.
 
Kewal Kiran Clothing currently has 325 retail stores 210 cities across 25 States. The Mumbai-based company designs, manufactures and markets branded jeans, semi-formal and casual wear for men and women.