Kehiaa launches internationally through multi-brand retailers
today Nov 5, 2019
Luxury womenswear brand Kehiaa has recently expanded its retail network and launched at a number of international multi-brand boutiques including in Hong Kong, Dubai, and Indonesia.
The brand, known for its intricate luxury ensembles, has dressed a number of Indian celebrities this festive season including Mouni Roy, Pryanca Talukdar, Huma Qureshi, and Archana Dhankar among others.
After launching last year, Kehiaa has swiftly expanded its online and offline retail presence and has picked up the pace this festive season: As of October, it now available through multi-brand Indian fashion retailer Aza and through Pernia’s Pop-Up Shop, and plans to launch its own dedicated e-commerce store.
Following its offline launches in Jakarta, Indonesia and Hong Kong last month, Kehiaa has also started retailing at Collage and The Rack in Dubai, giving it an ongoing retail space in the UAE.
Kashmira Gandhi launched Kehiaa in 2018 in Mumbai after working as a business consultant in the real estate sector and subsequently studying fashion at the Milan Fashion School. The brand retails a selection of couture, bridal, trousseau, occasion wear, and ready-to-wear designs.
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