Keebee Organics banks on sustainable clothing for growth
Keebee Organics is betting big on sustainable clothing for growth in the kidswear market in India.
The brand claims to create 100 percent organic clothing certified by GOTS (Global Organic Textile Standard) that confirms the organic status of the raw material and guarantees a socially and environmentally responsible manufacturing process.
Keebee’s premium organic collection includes basics and ethnic wear for boys, girls like jablas, dresses, swaddles, towels, kurta sets, and lehenga sets.
Commenting on the importance of sustainable clothing, Vandana Kalagara, founder of Keebee Organics in a statement said, “Customer behaviour needs to be changed for a sustainable future. Through Keebee Organics, we aim to provide customers with options to help them ease into sustainable practices. Our 100 percent organic clothing supports fairer and safer working conditions; saves natural resources and reduces the carbon footprint on the earth.”
“Customers should also be aware of the product they are buying and thus, we provide complete transparency in our production process. This is a small effort undertaken by us to promote minimalism,” Kalagara added.
Keebee Organics was founded in 2016 by Vandana Kalagara and sells its products through its website and e-commerce platforms including Firstcry, Myntra, Little Muffet, Amazon, and more.
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