Kazo Fashions forays into fragrance segment

By

Maverick Martins

Published
Feb 18, 2019

Kazo Fashion Ltd has expanded its product portfolio and entered the fragrance segment in India with the launch of its exclusive fragrance range.
 

The fragrance collection was launched in Mumbai with a fashion show with Bollywood actress Athiya Shetty as the showstopper. Kazo’s fragrance line includes five brands, namely: Dekoded, Edit, Konstant, Urb, and Shi.
 
Commenting on the Kazo fragrance line, Athiya Shetty in a statement said: "It’s an exciting opportunity to be part of celebrating the Kazo Fragrance launch. I loved all the five fragrances launched by Kazo – Edit being my favorite as it depicts the confidence of women. With the inauguration of its mystic perfumes, Kazo has offered a new piece of clothing for a woman which is like a finishing touch on a dress, complimenting her personality.”

Going forward, Kazo plans to further diversify its product portfolio and enter the country’s lucrative denim market. Kazo showcased some of its denim lines during the fashion event which is expected to be launched later this year.
 
Kazo currently has 60 exclusive business outlets across India and 100 shop-in-shops. It was founded by Deepak Aggarwal in 2007 in New Delhi.