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MEDCIS PATHLABS
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Published
Apr 5, 2021
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Kay Beauty ties up with Nykaa for exclusive launch

Published
Apr 5, 2021

Bollywood celebrity Katrina Kaif’s beauty brand Kay Beauty has teamed up with multi-brand beauty retailer Nykaa to launch its first set of eyeshadow palettes exclusively with the business.

Kay Beauty's new launch with Nykaa - Kay Beauty- Facebook


As Kay Beauty continues to expand its product range, also recently having launched a 20-shade foundation line, it has stepped into eyeshadow palettes with Nykaa, the brand announced on Facebook on April 4. The launch features four palettes with a total of 36 shades ranging from matte to metallic and neutrals to bright hues. 
 
The palette’s whimsical cover artwork was created by artist Gaurvi Sharma. Palette names include ‘Self Love’ and ‘Wild and Free’, reflected in Sharma’s delicate floral illustrations featuring dancing women. 

The ‘EyeKanvas EyeShadow Palette’ marks a more artistic departure for the beauty brand, which has thus far concentrated on more basic products.

“It’s buttery formula, paired with the intense pigment gives you the perfect balance to achieve any look you can dream of,” Kat Beauty announced on Facebook. 
 
Katrina Kaif launched Kay Beauty in October 2019 and has worked closely with Falguni Nayar’s omni-channel beauty business Nykaa from the beginning. The brand also retails products including foundations, lipsticks, and powders, among others, as it continues to expand its product line.

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