Kay Beauty expands retail footprint across India

By

Maverick Martins

Published
May 11, 2022

Kay Beauty, India’s first celebrity makeup brand by actor Katrina Kaif launched in partnership Nykaa has strengthened its retail presence by partnering with general trade beauty stores and modern trade across India.

Through general and modern trade store, Kay Beauty aims to widen its reach across the country. The first phase of the retail expansion will see Kay Beauty’s entry into beauty stores across Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Jaipur, Chandigarh, Amritsar, Ludhiana, and soon after in Lucknow and Pune.

Commenting on the expansion, Katrina Kaif, co-founder of Kay Beauty in a statement said, “My vision for Kay Beauty was to create a diverse and inclusive brand that would resonate with makeup lovers and specifically cater to Indian skin requirements. Kay Beauty's expansion in distribution will further deepen engagement as more and more consumers see, touch, and experience the brand and I’m excited to see its journey across beauty doors in India.”

Reena Chhabra, CEO Nykaa Brands added, ​“Kay Beauty's portfolio of premium makeup across face, eyes, lips, and nails categories, will now see a stronger omnichannel presence with the brand's entry into General and Modern Trade multi-brand beauty stores across India. Physical interaction with makeup is very important for most customers even today, and Kay Beauty’s next phase of growth will address this need while helping raise brand awareness.”

Launched in 2019, Kay Beauty is sold through Nykaa’s website, app and in over 90 Nykaa stores pan-India. Nykaa claims that it is one of the top performing brands on its platform.