Kavya Singh Kundu launches namesake sustainable fashion label
Young designer Kavya Singh Kundu has launched her namesake sustainable fashion brand and is banking on affordability to drive product sales amid the Covid-19 crisis.
Label Kavya Singh Kundu is inspired by the designer’s personal style and her love for all things bling and shiny. The label's target market is nature and fashion-conscious millennials, which it hopes will drive sales of its products.
The designer’s collections have been made using handwoven fabrics for most styles, apart from some organic fibre mill made fabrics too, namely orange fibre and bamboo fibre textiles.
Talking about the launch, designer Kavya Singh Kundu in a statement said: “As a student at NIFT, Delhi, I was always exposed to the handloom sector in India, and we were encouraged to visit craft clusters, which is where my love for the loom came from. Even for my final project at college, I worked very closely with the Phulia weavers and created an upcycled prêt collection. So naturally, when it was time for me to start my label, I knew that it would be very deeply connected to handlooms in India and handcrafted techniques, yet it would radiate a modern global aesthetic.”
The collections have been priced in the range of Rs 5,000 ($80) to Rs 25,000 and will be available for purchase online, and social media platforms.
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