Katrina Kaif partners with Saritoria to recycle wardrobe, Saritoria launches app
Bollywood celebrity Katrina Kaif has partnered with luxury fashion reseller Saritoria to recycle a range of garments from her wardrobe and sell them on Saritoria’s e-commerce store. Saritoria also launched a dedicated shopping app on January 18.
Saritoria’s shopping app is now live, the business announced on Facebook on January 18. The app is an extension of Saritoria’s online store and is designed to offer shoppers an engaging way to shop on the go and stay up to date with new drops.
The reseller business has also teamed up with Katrina Kaif to retail her pre-loved garments as part of its ‘Celebrity Closet’ feature. Kaif’s wardrobe includes international brands such as Alexander McQueen, Saint Laurent, Jacquemus, and Balmain among others, with a wide array of dresses and statement evening wear, and will retail on Saritoria.
“I decided to sell my wardrobe with Saritoria in order to raise money for a good cause,” Kaif told Vogue India. “I'm also moving towards a more conscious lifestyle and would much rather extend the life of my wardrobe than it ending up in a landfill, especially when these pieces are really very beautiful and mean so much to me! What better way to start the new year than doing something positive for both the community and the planet? I specifically chose to work with Saritoria given their high-touch concierge service and their trusted approach to luxury goods. They have been the first movers in resale in luxury fashion in India and given their large customer base I wanted to ensure that we would raise the most money for a charity.”
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