Katrina Kaif partners with Nykaa to launch ‘Kay Beauty’
Kay Beauty features Kolor, Kover, and Kare ranges, where Kolor represents the colour cosmetics with eyes, lips and nails while Kover and Kare includes face products and nourishing ingredients respectively.
The brand has entered the cosmetics market with a 48-piece collection of eye and lip products from the Kolor category.
Commenting on the launch, Kaif in a statement said, “I’ve taken all the knowledge I’ve gained in my career and put it into these products. I hope that they give you the tools to explore your creativity and celebrate your own unique idea of beauty.”
Falguni Nayar, founder and CEO Nykaa added, "The launch of Kay Beauty is a proud moment for Nykaa as India’s first celebrity beauty brand. I have always been an admirer of Katrina’s independent spirit and was inspired by her vision to create this unique collection. Over the past two years, Katrina and the team have worked with relentless passion and dedication to bring this vision to life.”
Nykaa, founded by Falguni Nayar in 2012, has been rapidly expanding its brand portfolio through partnerships and collaborations with brands from across the globe.
The Kay Beauty line will be sold exclusively on Nykaa’s website and retail outlets. Nykaa currently has a footprint of 50 offline stores across two formats – Nykaa On Trend and Nykaa Luxe.
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