Kartik Aaryan signed as brand ambassador for Bata India Limited
Bata India Limited has signed Bollywood actor Kartik Aaryan as the company’s new brand ambassador to promote its brands.
With this association, Bata aims to strengthen its connection with the youth and banking on the actor’s popularity among the millennials to drive sales.
Commenting on the association, Anand Narang, vice president marketing at Bata India Limited, in a statement said: “We are happy to have Kartik Aaryan on board as our new ambassador. Kartik with his positive energy and easy-going approach relates very well with the youth today. Our association with Kartik will help in further strengthening our connection with the youth and bringing to fore our younger brands like Bata Red Label, North Star, Power & Hush Puppies.”
On associating with Bata India, Kartik Aaryan added: “I am delighted to be associated with an iconic brand like Bata. am impressed with the way Bata has revamped its image to emerge as a youth-centric, fashion-forward brand. I am excited to collaborate with Bata and create something special together.”
Kartik Aryan will begin his association with the brand by featuring in a new campaign through a series of advertisements across television, digital, and other mediums.
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