Karl Lagerfeld partners with Cover Story for India expansion

By

Maverick Martins

Published
May 31, 2019

International fashion brand Karl Lagerfeld has partnered with Future Group’s Cover Story to expand its presence in the Indian market.
 

The brand will launch a special-edition collection of women’s ready-to-wear and accessories exclusively in India which will be sold at select Cover Story stores across the country.
 
Talking about the collaboration, Pier Paolo Righi, CEO of Karl Lagerfeld in a statement said, “As the Karl Lagerfeld business expands globally, we are constantly working to bring our iconic styles to new territories and regions. Expanding into India, through our partnership with Cover Story, is an exciting opportunity to engage with new consumers and inspire them through the world of Karl experience.”

Manjula Tiwari, CEO of Cover Story added, “We are honored to collaborate with Karl Lagerfeld and share the brand’s trademark Parisian aesthetic with Indian consumers. We feel deeply privileged to have commenced this partnership prior to Karl’s passing earlier this year. The collection will celebrate his trademark aesthetic that’s timeless and sophisticated with a rock-chic edge.”
 
Cover Story was launched by Kishore Biyani’s Future Group in April 2016 as an Indian alternative to international fast-fashion brands. It had reported sales of Rs 51 crore ($7.4 million) for the financial year 2018 and expects its sales to double to Rs 100 crore for fiscal 2019.