Karagiri collaborates with Gangubai Kathiawadi for new collection

By

Maverick Martins

Published
Feb 28, 2022

​Direct-to-consumer saree brand Karagiri has collaborated with Sanjay Leela Bhansali’s movie 'Gangubai Kathiawadi' to launch an exclusive collection of sarees.
 

The collection has all the sarees donned by actor Alia Bhatt in the movie. Additionally, the collection also has other sarees from different weaving clusters of India.
 
Commenting on the launch, Ananth Narayanan, founder and CEO of Mensa Brands which owns Karagiri in a statement said, “Karagiri is one of our breakout brands and makes beautiful sarees accessible to women across India and the globe. We are excited about this being the first ever exclusive saree collection that brings the sarees of a blockbuster film closer to all fans of the saree.”

Pallavi Mohadika founder of Karagiri added, “Our collection not only has sarees inspired by the ones in the film but also has modern renditions of those. There’s a special saree for every woman to fall in love with.”
 
Prerna Singh, CEO of Bhansali Productions said, “Every element in Sanjay Leela Bhansali film carries a deeper connection and in Gangubai Kathiawadi, the saree is significant to Alia’s character. We are happy to have collaborated with Karagiri to recreate some of the much-appreciated looks of Gangubai.”
 
Karagiri is a brand of sarees made with designs from artisans and craftsmen from all over India. The brand currently has a saree collection of over 10,000 sarees and sells exclusively online through its website.