Kappde launches website, aims to be largest online women’s clothing brand

By

Maverick Martins

Published
Jul 1, 2022

Women’s clothing brand Kappde has launched its website and aims to be the largest online women’s brand in the coming years.

The website caters to women of all ages offering latest collections from the brand ranging from casuals to smart casuals and party formals.

Kappde is banking on its affordable pricing coupled with made in India designs and fabrics for growth in the fashion market in India.

Commenting on the launch, Muskan Arora Singh founded Kappde in a statement said, “We aim to reach global customers very soon with our recent launch of a B2C website. We provide high-quality fabric and design clothes that boost the confidence of every Indian woman. With policies like easy returns and exchanges, online shopping has made customers so relaxed that leaving the house for shopping feels like a chore.”

“Kappde uses India’s favourite fabric (cotton), which accounts for a large portion of the brand’s clothing. The brand was launched online in June 2022, and Indian women have responded positively,” she added.

Kappde currently sells exclusively through its website and social media platforms.