Kappahl has carried out a reorganisation that involves the merging of the functions of its marketing and retail departments.

As a result of the department merger, a vice president of customer experience for the company will soon be recruited. The new position will be held by president and CEO, Danny Feltmann, during the introduction of the new organisation, said Kappahl in a press release.

Meanwhile, the current vice president marketing of Kappahl, Joakim Holmstrand, will leave the company in August 2017, said the company.

Kappahl, founded in 1953 in Gothenburg, is one of the leading Nordic fashion chains with nearly 380 stores in Sweden, Norway, Finland and Poland as well as Shop Online. Its mission is to offer value-for-money fashion of its own design with wide appeal. About 38 per cent of its range has sustainable fashion labelling.