Kapiva launches new campaign with Malaika Arora

By

Maverick Martins

Published
Jul 11, 2022

Kapiva, an ayurvedic direct-to-consumer brand has launched its latest digital campaign #GlowWithConfidence with its brand ambassador Malaika Arora.

The campaign also features influencers like Juhi Godambe, Pooja Mundhra, and Yashi Tank. The brand claims that the campaign has garnered more than 1 million impressions across social media platforms with wide participation by women across India.

Commenting on the campaign, Malaika Arora in a statement said, “I have been a firm believer in feeding my skin the right nutrition. I was surprised to see that the adoption rate for ayurvedic skin supplements is quite less compared to what it should be, considering the varied benefits and convenience it offers. My aim to kickstart this challenge with Kapiva was to create more awareness about the ingestible beauty segment.”

Ameve Sharma, founder of Kapiva, added, “Skin is the largest organ in the human body and thus, needs inner nutrition beyond creams and serums. However, current market offerings do not fulfill that demand. Our consumer research also demonstrated similar insights. Hence, we formulated this product after years of research, specifically for the Indian skin type, to cater to this ever-rising demand. This campaign is an extension of the same & the wide participation of consumers further strengthened our belief. Witnessing the current response, we are certain that ingestible skincare will create the next big revolution in the skincare industry.”

Kapiva Ayurveda is backed Baidyanath Group, which holds the majority stake in the company. The brand has plans to enter the international markets in the coming months.