Kanelle works to reduce plastic pollution with new recycled packaging
After increasingly pursuing sustainable garment production methods, womenswear brand Kanelle has switched its packaging materials to compostable, sustainable alternatives as the brand works to reduce plastic pollution.
“This July we join the global movement to reduce plastic pollution,” Kanelle announced on Facebook on July 14. “Our new packaging is ethical and is completely devoid of any materials that constitute plastic, besides being compostable and dissolvable in water. We are doing our bit to make the world a better place to live in, one day at a time.”
Sustainable fashion is increasing in popularity in India, a country which experiences first-hand the effects of pollution arising from the fashion industry. More and more brands are working to make their entire production process more sustainable in line with changing consumer demands.
The brand launched the first drop of its spring/summer collection in April and has continued to launch the collection bit by bit online. Inspired by the idea of “a free spirit”, the relaxed fit collection has bohemian touches and a colour palette of apple green, burnt orange, mustard yellow, and white with abstract, painterly floral prints.
Kanelle works with local weavers, print makers, dyers, and embroiderers to create its garments and supports the government-led ‘vocal for local’ campaign. The brand retails from its dedicated e-commerce store, as well as with other multi-brand stores online and offline.
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