Kama Ayurveda celebrates 20 years, expands logistics network
Ayurvedic personal care and beauty brand Kama Ayurveda has completed 20 years in business and is continuing to expand with an omni-channel approach. The business is continuing to expand its logistics capabilities and is adding hyper-local delivery to promote swift order fulfilment.
“It’s a major milestone for us,” the brand’s founder Vivek Sahni told Elle India about the two decade milestone. “The heart of our brand and its values remain the same, in fact with time we’ve just grown stronger- keeping authenticity and efficacy at the core of our beliefs. “When we began this journey in 2002, there was no social media or digital marketing, the entire business ran on simple word of the mouth. Now that the entire world is digital, we’re able to keep our consumers constantly updated about the wisdom of Ayurvedic beauty, the authenticity of our ingredients, the quality of our formulations and the results of clinical trials conducted by independent entities. So, the way we communicate with our consumers has certainly evolved, but the message continues to be the same.”
To continue to expand its operations, the business has moved from a mother warehouse concept to running a geographically interposed network of warehouses which work to support the mother warehouse, according to Sahni. The business has also created several fulfilment centres and in urban localities to serve customers.
Kama Ayurveda has run a pilot programme for omni-channel operations and aims to leverage exclusive brand outlets. The business has partnered with a number of third-party logistic companies and hyper-local delivery partners to speed up delivery times and promote online sales.
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