Kalyan Jewellers launches 'Rate Protection Offer' with new collection
Kalyan Jewellers, one of India’s largest jewellery brands has launched its ‘Rate Protection Offer’ along with a new collection ‘Sankalp’ to gear up for the upcoming Gudi Padwa festival.
Kalyan’s ‘Rate Protection Offer’ helps customers lock-in the price of gold and protect it from future price hikes and fluctuations. With this offer, customers can book jewellery at the current market price of gold by paying a 10 percent advance of the total intended purchase amount.
To help boost sales during Gudi Padwa, Kalyan will launch a brand campaign featuring its regional brand ambassador and Maharashtrian actor Pooja Sawant.
Commenting on the festival, T S Kalyanaraman chairman & managing director of Kalyan Jewellers in a statement said, “Gudi Padwa symbolises new beginnings and harbours prosperity upon its arrival. It is one of the most auspicious Muhurats for buying gold, according to the Maharashtrian calendar. Gold jewellery, symbolic of prosperity, is often a fundamental part of our New Year rituals.”
The Kerala-based Kalyan Jewellers is one of the largest jewellery manufacturers and distributors in India. It currently has around 144 showrooms across India and West Asia.
Kalyan Jewellers plans to add 20 to 25 stores every year to take its store count to 250 by 2023 and has set target revenue of Rs 25,000 crore ($3.52 billion).
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