Kalyan Jewellers launches limited edition Valentine's Day collection
Kalyan Jewellers has launched a limited edition Valentine’s Day line along with a promotional offer across its brick-and-mortar stores in India.
As part of its ongoing marketing focus on human relationships and special events, Kalyan Jewellery has released a line of women’s jewellery dedicated to Valentine’s Day, the brand announced in a press release. To accompany the launch, Kalyan Jewellers is running a promotional offer of 10% off all jewellery until February 14 to boost sales before the festival.
The Valentine’s Day collection features gold and coloured gemstone pieces such as heart shaped necklaces, dove motifs, and simple bangles. The lightweight designs follow the increasing consumer trend towards more economical, delicate pieces if jewellery designed for everyday wear as opposed to occasions.
“To celebrate the season of love, Kalyan Jewellers introduces a limited edition collection of some timeless and classic jewellery pieces,” the brand announced in a press release. “The special edition comprises of a wide range of fine and exquisite jewellery, including gold and diamond studded pendants as well as bracelets. Keeping in mind the latest fashion trends, the collection comprises of a diverse range of jewellery designs and options.
Kalyan Jewellers has 137 stores in India and the Middle East and also retails from its ‘Candere’ e-commerce store. The Kalyan family business was established over 100 years ago and first entered the jewellery market in 1993.
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