Kalyan Jewellers launches football-themed jewellery collection ‘Es Vida’

By

Maverick Martins

Published
Nov 22, 2022

Leading jewellery retailer Kalyan Jewellers has launched its football-themed limited edition jewellery collection ‘Es Vida’ (Spanish phrase which means ‘It’s Life’) to celebrate the football culture during the ongoing World  Cup.

To promote the gender-neutral platinum and rose gold jewellery collection ‘Es Vida’, the brand has partnered with Harmanjot Singh Khabra and Nganbam Sweety Devi, both players representing India’s national football team.

Commenting on the new collection, Ramesh Kalyanaraman, executive director at Kalyan Jewellers in a statement said, “We are delighted to introduce Es Vida to the passionate and enthusiastic football community in India and the Middle East. We believe that these all-new soccer-inspired designs will be something that the footballing community would love to wear and flaunt, as they celebrate this game season.”

“In a brand first, we have associated with India’s football icons for the Es Vida campaign, and we hope that fan’s for whom football is life, will embrace Es Vida,” he added.

The Es Vida range has been priced from Rs 45,000 ($550) onwards and will be available at select showrooms in India, Qatar, United Arab Emirates, Oman, and Kuwait.