Kalyan Jewellers launches campaign targeting lockdown weddings

By

Maverick Martins

Published
Jun 1, 2020

India’s leading jeweller Kalyan Jewellers has launched a new campaign #MuhuratAtHome, as it looks to target lockdown weddings to boost its jewellery sales.
 

The wedding jewellery sales have been on the decline due to the downsized miniature ceremonies. With restrictions on the number of wedding attendees continuing to be in place, intimate weddings are expected to be the new normal.
 
Kalyan Jewellers campaign #MuhuratAtHome will be released regionally across India and feature a series of short ads.

Speaking about this campaign, Ramesh Kalyanaraman executive director of Kalyan Jewellers, in a statement said: “Our #MuhuratAtHome campaign aims to capture this trend of intimate weddings. Be it a large wedding or a smaller affair, Kalyan Jewellers is here to help make cherished memories as couples enter into their once-in-a-lifetime bond forever.”
 
“As a brand, Kalyan has always moved with the times, and this campaign is one that aims to celebrate this trend of close-knit occasions. That said, we also believe that this is a temporary phase, and the grandeur of Indian weddings will make a comeback when normalcy returns,” Kalyanaraman added.
 
 #MuhuratAHome campaign ads have been shot with a limited cast and crew abiding with the strictest lockdown restrictions of each state and will run through the season.