Kalyan Jewellers extends Gold Ownership Certificate initiative

By

Maverick Martins

Published
May 6, 2021

Leading jewellery retailer Kalyan Jewellers has extended its ‘Gold Ownership Certificate’ initiative amid disruptions caused by the second wave of Covid-19 in India.
 

Kalyan Jewellers has started selling these certificates through its online platform from April 21 last year amid the nation-wide lockdown, and with the lockdown imposed again, the brand has reinitiated the facility to support its customers.
 
Through this initiative, Kalyan Jewellers allows customers to purchase gold from two grams upwards, following which a gold ownership certificate is sent to them via email/WhatsApp on their recommended platforms.

Once the lockdown is lifted, customers can redeem their certificates against physical gold, in the form of coins or jewellery at any of the Kalyan Jewellers showrooms in India, on or before 31 August 2021.

Kalyan Jewellers in a statement said that the ‘Gold Rate Protection’ offer will also be included in the certificate, which gives customers the additional benefit of protection against price fluctuations.
 
Kalyan Jewellers currently has 107 showrooms in India and 30 in the Middle East. The company completed its initial public offering last month and raised around Rs 800 crore ($120.3 million).