×
671
Fashion Jobs
LAVYA ASSOCIATES
Area Sales Manager- Banca | Life Insurance-Amritsar
Permanent · Amritsar
LAVYA ASSOCIATES
Area Sales Manager- Banca | Life Insurance-Mohali
Permanent · Sahibzada Ajit Singh Nagar
LAVYA ASSOCIATES
Area Sales Manager- Banca | Life Insurance-Bundi
Permanent · Bundi
LAVYA ASSOCIATES
Area Sales Manager- Banca | Life Insurance-Pali
Permanent · Pali
LAVYA ASSOCIATES
Area Sales Manager- Banca | Life Insurance-Guwahati
Permanent · Guwahati
LAVYA ASSOCIATES
Area Sales Manager- Agency-Life Insurance-Aurangabad
Permanent · Aurangabad
LAVYA ASSOCIATES
Area Sales Manager- Agency-Life Insurance-Mount Abu
Permanent · Mount Abu
LAVYA ASSOCIATES
Area Sales Manager- Agency-Life Insurance-Allahabad
Permanent · Prayagraj
LAVYA ASSOCIATES
Area Sales Manager- Agency-Life Insurance-Ludhiana
Permanent · Ludhiana
LAVYA ASSOCIATES
Area Sales Manager- Agency-Life Insurance-Gorakhpur
Permanent · Gorakhpur
LAVYA ASSOCIATES
Area Sales Manager- Agency-Life Insurance-Kanyakumari
Permanent · Kanyakumari
LAVYA ASSOCIATES
Area Sales Manager- Banca | Life Insurance-Alleppey
Permanent · Alappuzha
LAVYA ASSOCIATES
Area Sales Manager- Banca | Life Insurance-Pondicherry
Permanent · Puducherry
LAVYA ASSOCIATES
Area Sales Manager- Banca | Life Insurance-Firozabad
Permanent · Firozabad
LAVYA ASSOCIATES
Area Sales Manager- Banca | Life Insurance-Phagwara
Permanent · Phagwara
LAVYA ASSOCIATES
Area Sales Manager- Banca | Life Insurance-Jalgaon
Permanent · Jalgaon
LAVYA ASSOCIATES
Area Sales Manager- Banca | Life Insurance-Sawai Madhopur
Permanent · Sawai Madhopur
LAVYA ASSOCIATES
Area Sales Manager- Banca | Life Insurance-Ranchi
Permanent · Ranchi
LAVYA ASSOCIATES
Area Sales Manager- Agency-Life Insurance-Dapoli
Permanent · Dapoli
LAVYA ASSOCIATES
Area Sales Manager- Agency-Life Insurance-Panvel
Permanent · Navi Mumbai
LAVYA ASSOCIATES
Area Sales Manager- Agency-Life Insurance-Dalhousie
Permanent · Dalhousie
LAVYA ASSOCIATES
Area Sales Manager- Agency-Life Insurance-Pantnagar
Permanent · Pantnagar
Published
Jun 3, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Kalyan Jewellers appoints local celebrity ambassadors for regional campaigns

Published
Jun 3, 2019

Kalyan Jewellers has appointed a number of regional celebrities as brand ambassadors including Pooja Sawant and Wamiqa Gabbi to expand its customer base at a local level.

Kalyan Jewellers has appointed a number of local brand ambassadors for different parts of India - Kalyan Jewellers- Facebook


In a move to engage local shoppers with regional language marketing and familiar faces, Kalyan Jewellers has expanded its 'hyperlocal' marketing strategy from South India to many more areas of the country, ET Bureau reported.

The brand has appointed local celebrity Pooja Sawant as brand ambassador in Maharashtra, Kinjal Rajpriya in Gujarat, Wamiqa Gabbi in Punjab, and Ritabhari Charkraborty in West Bengal. The brand will continue to work with its pan-India brand ambassadors Katrina Kaif, Amitabh and Jaya Bachchan, and their daughter Shweta Bachchan Nanda for country-wide campaigns.

“If you have to compete with local players, you have to get hyperlocal,” Kalyan Jewellers’ executive director Ramesh Kalyanaraman, told the Economic Times about the strategy. 

The business has worked with local brand ambassadors in the south for many years including Shiva Rajkumar and Kalyanaraman stated that they are integral to the business’ success in the area. “They have helped us strike the right chord in respective markets. They all are still associated with the brand. So we realised that to gain foothold in the West, North and East, we need the same strategy,” said Kalyanaraman.

In June and July, the brand will begin to work with the local brand ambassadors in their respective markets and celebrate local festivals as part of its marketing campaign. “We usually spend around two percent of our revenues on marketing and promotions and eye a same store growth of four to five percent, which we hope will continue,” said Kalyanaraman. “Overall, at a brand level, we aim to grow around 10 to 12 percent annually.”

The brand currently has 103 stores in India and 33 international stores. 

Copyright © 2022 FashionNetwork.com All rights reserved.