Kalyan Jewellers to take franchise route to accelerate expansion

By

Maverick Martins

Published
Feb 28, 2022

Leading jewellery retailer Kalyan Jewellers is planning to take the franchise model to strengthen its retail presence across India.
 

The company will take the franchise route from the next financial year and targeting markets outside South India for this expansion.
 
“Our initial plan to enter the franchise model of expansion was from 2025. However, looking at the kind of momentum and accelerated demand that we saw for the past 3-4 quarters, we have decided to enter into this model of expansion with a pilot of 2-3 stores in the first half of next fiscal,” Kalyan Jewellers India executive director Ramesh Kalyanaraman told PTI.

“In the franchise model, the cost per store will be around Rs 20 crore, a majority of which will be inventory and the capex (capital expenditure) will be minimal. A majority of our expansion for the next 2-3 years will be on non-south (India) markets. In the south, we will continue to expand but it will be minimal as we are already present in almost all tier 1, 2, 3 cities,” Kalyanaraman added.
 
Kalyan Jewellers is one of the world’s largest jewellery retailer and currently has a retail footprint of 151 stores in 21 Indian states and four countries in the Middle East.