Kalyan Jewellers partners with Bangarraju for exclusive men’s collection

By

Maverick Martins

Published
Jan 17, 2022

India’s leading jewellery maker Kalyan Jewellers has partnered with Annapurna Studios to launch an exclusive men’s collection inspired from actor Akkineni Nagarjuna’s movie ‘Bangarraju’.
 

The collection features the Navaratna haram and Puligoru haram, which is from the personal collection of the legendary actor Akkineni Nageswara Rao, who is the father of actor Akkineni Nagarjuna.
 
Kalyan Jewellers has recreated these two pieces from the Akkineni family collection.

Talking about the collection, Akkineni Nagarjuna in a statement said, “My father has always been my inspiration, and this traditional look that I have recreated for the movie Bangarraju is a tribute to him – even the jewellery that I wear in the movie, is originally his. Ahead of the release of the film, this traditional look seems to have appealed to the audiences, and that is how Kalyan Jewellers came on board to recreate Nana Garu’s haram designs.”
 
Ramesh Kalyanaraman, executive director at Kalyan Jewellers added, “We consider it an honour to be able to reproduce the iconic jewellery pieces that once belonged to Nageshwara Garu. As a brand, we have always followed a hyper-local product and outreach strategy. This is our special offering to our customers.”
 
The Bangarraju jewellery collection can be pre-ordered at Kalyan Jewellers outlets across India and the Middle East.