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Published
Sep 14, 2022
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Kalki partners with Vaani Kapoor for festive campaign

Published
Sep 14, 2022

Bollywood celebrity Vaani Kapoor has launched women’s traditional wear brand Kalki’s latest collection ‘Festive Closet 2022’ and stars in a media campaign for the label’s line of occasion wear.  

Vaani Kapoor for Kalki - Kalki- Facebook


In her latest role, Kapoor wears outfits including a lemon yellow saree and cream sleeveless blouse and an embellished yellow kurta, Kalki announced on Facebook, unveiling the collection. Kalki’s festive collection mixes classic heritage opulence with a modern, relaxed touch, designed for everything from friendly gatherings to weddings and pujas. Notable looks include floral, glitter trim sarees and watercolour style pastel kurtas among others. 
 
The brand also recently partnered with celebrity stylist Tanya Ghavri for an interactive styling masterclass, the brand announced on Facebook. Ghavri shared tips with brides-to-be on how to style their bridal attire using Kalki lehengas as examples. 

Kalki retails from its flagship stores in Mumbai and New Delhi, as well as its dedicated e-commerce store. The brand opened its largest store to date in New Delhi’s South Extension last month, including a dedicated bridal area. 
 
Kalki launched in Mumbai in 2007 and works with a team of 500 artisans to produce its womenswear designs. The brand has a customer base in India, as well as in countries including the US, UK, Canada, and Australia among others, according to the brand. 

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