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Published
Oct 31, 2022
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Kai India launches new women's product line

Published
Oct 31, 2022

Kai India has expanded its product range and forayed into facial razors for women with sensitive skin. The women’s personal care and beauty tool brand has launched its new ‘Pretty Face Razor for Sensitive Skin’ on its dedicated India e-commerce store. 

Japanese business Kai is increasingly moving into the women's personal care space in India - Kai India


“The idea behind launching these razors specially curated to serve delicate skin types was to infuse that confident vibe in women regardless of their skin types,” said Kai India’s managing director Rajesh U Pandya in a press release. “There are many women whose skin type remains sensitive and thus, when it comes to removing that peach fuzz or coarse black hair, they take the traditional route which is time-consuming and often, messy, and painful. We wanted to give the urban women of today the independence they seek and convenience they deserve when it comes to hair removal in the form of our new product - Pretty Face Razor for Sensitive Skin.”
 
The brand has also launched the new product on a range of multi-brand e-commerce platforms. This is part of the Japanese brand’s continued penetration of the Indian market. 

Kai India is the Indian arm of Japanese brand Kai, which manufactures a wide range of beauty and kitchenware products. The business entered the Indian market and established a 30,000 square-meter manufacturing plant in Neemrana, Rajasthan. This project is part of the business’ wider plan to become a household name in India in the beauty, personal care, and homeware sectors, according to Kai.    

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