KVIC strengthens e-commerce platform, expands product portfolio

By

Maverick Martins

Published
Sep 11, 2020

Khadi and Village Industries Commission (KVIC) has strengthened its e-commerce platform with the addition of new product categories.
 

KVIC’s e-store started selling products online from July 7 with Khadi face masks and added over 180 products over the last months serving 4000 customers across India.
 
Going forward, KVIC plans to add ten new products to its online inventory daily and set a target of 1,000 products by October 2 this year.

Commenting on its e-commerce platform, Vinai Kumar Saxena, chairman of KVIC, in a statement said: “Earlier, Khadi products were sold only through (offline) outlets and hence their visibility was confined to a few states. However, with KVIC’s e-portal, products are now reaching far-flung areas of the country, giving wider marketing spectrum to Khadi institutions which will ultimately increase their production and add to the income of artisans.
 
“The online sale of Khadi products is a big push to Swadeshi and aims at empowering the local artisans. Khadi’s e-market portal is providing our artisans an additional platform to sell their goods. This is a concrete step towards building of Aatmanirbhar Bharat,” Saxena added.”
 
Since the launch of its website, KVIC said it has received online orders from 31 states and Union Territories The online portal was developed in-house by KVIC.