K-Swiss enters India with BFL Brand Folio
BFL Brand Folio Pvt Ltd has brought the American footwear brand K-Swiss to the Indian market and planning rapid expansion to make K-Swiss a leading brand in the country.
BFL Brand Folio Pvt. Ltd, incorporated in 2018 in New Delhi, is the official licensee to sell and market K-Swiss brand in the Indian market. BFL will open five exclusive K-Swiss brand stores this year and also partner with e-commerce players for growth in the market.
The brand is targeting malls in the metros for its exclusive stores and will be opening in cities like targeting Delhi, NCR, Chandigarh, Ludhiana, Kolkata, Mumbai, Pune, Hyderabad, Bangalore, Cochin, and Chennai.
Kamal Gupta, CEO of BFL Brand Folio Pvt Ltd in a statement said, "We are planning to expand rapidly in India by opening exclusive brand stores, shop-in-shop formats with all the potential key accounts and online portals in the year 2019. We are planning to open five exclusive K-Swiss brand stores by the end of December 2019 and also start K-Swiss business with all potential key accounts by starting 100 shop-in-shops within the same timeline.
“Our business focus of K-Swiss will be on K-Swiss tennis performance range, premium dress sneakers and Gen-K collection positioning K-Swiss brand as a leading brand in India for young entrepreneurs and upcoming CEOs who are the new heroes of youth culture."
Swiss brothers Art and Ernie Brunner founded K-Swiss in 1966 in Los Angeles. It is now a subsidiary of South Korean conglomerate E-Land.
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