Just Herbs expands product portfolio with launch of ‘Pure Fragrances’

By

Maverick Martins

Published
May 22, 2023

Luxury ayurvedic beauty brand, Just Herbs has entered the fragrance category with the launch of their ‘Pure Fragrances’ range.

The brand has launched the ‘Nosetalgia’ campaign to promote its newly launched range of fragrances that includes deodorants, eau de parfums, body mists and roll ons, for men and women.

Commenting on the launch and campaign, Arush Chopra, co-founder CEO of Just Herbs in a statement said, “Most perfume ads will make you believe that a few sprays can land you your ideal job or dream partner. At Just Herbs, we believe in keeping things simple without confusing our consumer or playing with their emotions. A good perfume can do just one thing- make you smell great.”

“Our new range and campaign guarantee to make you smell good, all day long, without selling any fantasies,” he added.

Just Herbs claims that its new range of ‘Pure Fragrances’ are made with grain-derived alcohol and essential oils. The range priced at Rs 325 ($4) onwards will be available at retail outlets and leading e-commerce platforms.

Arush Chopra founded Just Herbs in 2013 as a natural beauty brand. In 2021, Marico Limited acquired a 60 percent stake in Just Herbs’ parent company Apcos Naturals Private Limited for an undisclosed amount.