Just Cavalli watches to expand offline presence in India with AP Group
Roberto Cavalli’s Just Cavalli watch brand and its retail and distribution partner in India AP Group plan to launch 200 points of sale for the brand across India this year with an investment of $2 million (Rs 13.3 crore).
As AP Group looks to invest in product development in 2021, it will pursue an aggressive brick-and-mortar expansion strategy for Just Cavalli, the business’ COO Adi Shroff told the Economic Times. The business has managed to gain over its 2019 sales total despite the challenges of lockdown, according to Shroff, which has created an atmosphere of confidence for future expansion.
“We stand for diversity, and are daring to be different in terms of products, design and expression colours,” founder and CEO of Just Cavalli’s parent company, Time Management Services, Marco Sieber, told the Economic Times. “Our design offering will give us an advantage in the competitive environment, both offline and online. Our partner who is leading us towards our penetration of the Indian market, will put us on the map.”
Just Cavalli retails a range of decorative men’s and women’s watches. The brand has a dedicated Facebook page for the Indian market with country-focused marketing.
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