Juicy Couture goes online in India on Amazon Fashion

By

Maverick Martins

Published
Aug 30, 2017

Iconic womenswear brand Juicy Couture has launched its premium line of watches exclusively on Amazon India. The entire range of over 100 Juicy Couture watches will be available with one-day or two-day guaranteed delivery through Amazon's membership program Prime.

Amazon is constantly expanding its premium watch segment by adding top brands to its portfolio.

Amazon has witnessed a surge in its watch category which has grown 160% in 2017 along with registering 200% year-on-year sales growth in the premium watches segment.

The year-on-year growth in the premium watches segment is more than the growth in the overall category which the company had said is an indication of increasing appetite for premium high ASP watches in the Indian market.
 
Arun Sirdeshmukh, Amazon Fashion Head, in a statement said, "We have been continuously striving to expand our premium watch brands portfolio offering a wide selection from renowned brands that have strong fashion equity in the market and are high on aspirational value. As a trend setter, Juicy Couture has a distinct identity and we are delighted to exclusively add Juicy Couture Watches to our branded portfolio."
 
"We believe this launch will give further boost to this segment as we continue to make iconic fashion brands more accessible to our customers," he added.