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Published
Jun 24, 2022
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Joyalukkas hosts solitaire shows with De Beers Forevermark in 21 stores

Published
Jun 24, 2022

Jewellery retailer Joyalukkas has teamed up with global diamond jewellery brand De Beers Forevermark to hold diamond solitaire exhibitions at 21 of its stores across India until July 2. 

Joyalukkas specialises in gold and diamond jewellery - Joyalukkas


The showcases will feature a collection of over 1,000 De Beers Forevermark diamond solitaires, Joyalukkas announced in a press release on June 24. The initiative is designed to promote both brands as purveyors of rare and responsibly sourced diamonds.

“We are excited to showcase our unique collection of diamond solitaires at Joyalukkas, a valued and trusted brand,” said De Beers Forevermark India’s general manager Amit Pratihari in a press release. “Diamonds are always associated with memories and customers are sure to find those that are unique and special with our diamonds. We only offer the best diamonds as we ensure that they go through a rigorous process of selection, such that, only less than 1% of the world’s diamonds are eligible to become De Beers Forevermark diamonds.”

“Joyalukkas is privileged to showcase the world’s best diamond solitaires from De Beers Forevermark,” said Joyalukkas India Limited’s CEO Baby George in a press release. “Given the exclusivity and prestige that the diamonds carry, we are proud to associate with De Beers Forevermark and offer our customers a uniqueness that cannot be replicated. Our partnership is an affirmation of the trust and credibility that De Beers Forevermark has in the Joyalukkas brand.”

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