Joyalukkas collaborates with Rio Tinto’s Australian Diamonds programme
India’s leading jeweller Joyalukkas has collaborated with Rio Tinto’s Australian Diamonds programme to launch an exclusive limited edition diamond collection ‘Eleganza’.
The collection was unveiled by Mithali Raj, captain of the Indian women’s cricket team and the official ambassador for Rio Tinto’s Australian Diamonds programme at the Joyalukkas flagship store in Bengaluru.
Commenting on the partnership, Baby George, CEO, Joyalukkas Group in a statement said, “Partnering with Rio Tinto, one of the world’s leading diamond producers, offers Joyalukkas a dedicated and reliable supply of ethically sourced natural diamonds. Australian Diamonds, available as a “Limited Edition” Eleganza collection, brings a differentiated and compelling offer of trust to our customers, enhancing our reputation as the world’s favourite jeweller”.
Raj added, “I am delighted to launch the Joyalukkas limited edition Australian diamonds collection. A collection such as this makes these sought-after diamonds far more affordable to a broader range of consumers across India.”
The Eleganza collection features an exclusive range of bridal and fashion jewellery made with diamonds from Rio Tinto's Argyle mine in Western Australia and will be available at all Joyalukkas stores across the country.
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