Joy Personal Care signs Mimi Chakraborty as regional brand ambassador for West Bengal
Joy Personal Care, the skincare brand from RSH Global, has named Bengali actor Mimi Chakraborty as its brand ambassador for the West Bengal market.
The actor will endorse the brand’s winter-care product and feature in a television commercial promoting the brand in the region.
Joy is banking on the actor’s popularity in this regional market to help boost sales of its product during the winter season.
Commenting on the campaign featuring the actor, Sunil Agarwal chairman of Joy Personal Care, in a statement said: "In our endeavour to spruce up new geographies, we start with this campaign in West Bengal for the winter and festive season. It was a well thought out move to get Mimi Chakraborty on board and we are confident that her personality, vibe and immense popularity would resonate well with the Bengali audiences."
Poulomi Roy, chief marketing officer at Joy Personal Care, added: “We strongly feel that to connect with regional consumers it is imperative to have a celebrity who’s one amongst their own and talks about the brand and its thought in the colloquial language.”
Rsh Global is based in Kolkata and retails across the country through its strong distribution network.
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