Joy Personal Care names Kriti Sanon as brand ambassador for new product line

By

Isabelle Crossley

Published
Sep 22, 2020

Skincare brand Joy Personal Care has named Bollywood celebrity Kriti Sanon as its new brand ambassador, as it expands its face wash product range and launches a new campaign.

 
In her new role, Sanon will appear in multi-media advertising campaigns, which will be broadcast on television and shared across social media, Joy Personal Care announced in a press release on Monday. In the campaign, Sanon will promote the brand’s activated charcoal and lemon face wash products.
 
“Joy’s face wash range has been growing,” the brand’s parent entity RSH Global’s chairman, Sunil Agarwal, said in a press release. “We are currently one of the largest players in the 2,424-crore face wash market (as per Nielsen - MAT September 19). In order to expand our product portfolio and enhance the market share, we have introduced activated charcoal face wash by bringing modern science to an ancient remedy. I would also like to welcome Kriti Sanon as our new brand ambassador.”

“I am extremely happy to extend my association with Joy Personal care to be the face of an elaborate product range under their face wash category,” said Sanon, in a press release.

“Joy has always been known for their use of natural ingredients in their products and their newest addition of the activated charcoal face wash is something that a very few brands have in the case of personal care products catered for women. The campaign highlights the USP of this face wash in an interesting way which the consumers will be able to relate to.”