Joy Personal Care appoints Disha Patani as brand ambassador
RSH Global-owned brand ‘Joy Personal Care’ has appointed actor Disha Patani as the brand ambassador for its sunscreen category in India.
The actor will be seen endorsing the brand’s new launched product range in a campaign across digital and social media platforms.
As a part of the campaign, the brand will also release a television commercial with the actor which will be aired during the upcoming ‘Indian Premier League’ cricket tournament.
Commenting on the association, Poulomi Roy, chief marketing officer of RSH Global in a statement said, “We are happy to have Disha Patani as the new face of our sunscreen range. We are confident that with Disha on board, the campaign will not only create awareness but also help us reach our target audience and drive sales of our new sunscreen range.”
Disha Patani added, “I'm thrilled to be joining Joy Personal Care family. Protecting our skin from the sun's harmful rays is essential, and Joy's natural sunscreen products are the perfect choice. I'm confident that with Joy's sunscreen product range, everyone can remain safe and enjoy the sun.”
The Kolkata-based brand ‘Joy Personal Care’ retails across the country through its strong distribution network, and e-commerce channels.
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