Joy Personal Care aims to become Rs 1,000 crore brand

By

Isabelle Crossley

Published
Mar 28, 2023

Joy Personal Care aims to become a Rs 1,000 crore brand by the end of the 2026 financial year. The business aims to achieve this target by expanding its product selection, beginning with a summer portfolio expansion, and by boosting both its online and offline presence. 

The business is confident that its current growth rate will continue to enable it to become a four-digit revenue business, parent entity RSH Global’s chairman Sunil Agarwal told ET Retail. The business expects to close the current 2023 financial year with a revenue total of Rs 500 crore on March 31. 
 
Joy Personal Care has already started to launch new products for the summer season, including a new SPF 45 sunscreen which is designed to be invisible on the skin, the brand announced on Facebook. The product launched this month with a campaign starring Bollywood celebrity Disha Patani. The brand has also launched a tinted, mattifying sunscreen and launched a video commercial with Patani. 

Joy Personal Care is owned by RSH Global, which is based in Kolkata. The brand focuses on using natural ingredients in its products and its cruelty free and alcohol free products ship pan-India through its dedicated e-commerce store.