Published
Nov 9, 2021
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Joy Personal Care launches campaign with actors Kriti Sanon, Mimi Chakraborty

Published
Nov 9, 2021

Skincare brand Joy Personal Care from the RSH Global group has launched a new campaign with actors Kriti Sanon and Mimi Chakraborty.
 

Joy Personal Care launches campaign with actors Kriti Sanon, Mimi Chakraborty - Joy Personal Care


The campaign aims to break the stereotypical idea within the beauty industry that products with ingredients from the west are of superior quality.
 
Kriti Sanon will be the face of the national campaign while Mimi Chakraborty will be seen endorsing the same campaign, targeted at the Bengal market. 

Sunil Agarwal, chairman, RSH Global said: “Kriti and Mimi are beloved faces in their industries and will help us drive the message of using desi ingredients. With life returning to normalcy, we are expecting demand to be strong in this category during the upcoming winter season.”
 
Poulomi Roy, chief marketing officer at RSH Global, added: “Through this campaign, we break another stereotype that exists in beauty and personal care, that not everything exotic and westernized is superior for the skin. As the movement for supporting local products and ingredients gains more momentum by the day, we believe our audiences will resonate with the idea.”
 
Kolkata-based RSH Global is known for its personal care brand Joy. It retails across the country through its strong distribution network, and e-commerce channels.

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