Published
Mar 3, 2017
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Joshipura to collaborate with Maybelline for NY-inspired collection at AIFW AW'17

Published
Mar 3, 2017

Fashion Designer Namrata Joshipura and cosmetics brand Maybelline New York have partnered to present a New York-inspired collection at the forthcoming Amazon India Fashion Week (AIFW) Autumn Winter (AW) 2017 in New Delhi, which starts on March 15.



Joshipura to collaborate with Maybelline for NY inspired collection at AIFW AW'17 - Namrata Joshipura-Facebook


 "No one can deny that we, as Indians, love drama, and the easiest way to manifest it is through gorgeous make-up and an elegant sense of style. I'm thrilled to be working once again with Maybelline to create an eclectic New York-inspired collection that will be high on drama, fashion and of course some fantastic make-up looks," Joshipura said in a statement.

"It's going to be a diverse collection -- one that resonates with young women who believe in themselves and are always ready to make things happen," she added.

Talking about the collaboration, Pooja Sahgal, General Manager, Maybelline New York - India, said that Joshipura "understands the style, spirit and energy of our brand and represents it perfectly on the runway".

"We are looking at creating a powerful fashion and beauty statement, loaded with drama. And this is not just for the runaway; we want our consumers to enjoy, experiment and play with Maybelline's drama concept, in their daily lives," Sahgal said.
 

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