Published
Mar 4, 2019
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Joolry by Karishma Mehra opens store in Mumbai

Published
Mar 4, 2019

The Jewellery brand Joolry by Karishma Mehra has opened a store at Worli in Mumbai and held an inauguration party on February 28.

Joolry opened its new store on February 28 - Joolry- Facebook


Joolry by Karishma Mehra has opened its doors in the Atria Mall in Worli, Mumbai. The store opened with a party that welcomed guests including House of Misu’s Summiyya and celebrity stylist Mohit Rai. 

“It feels so surreal to see your thought process and hard work come to life and that too so beautifully,” the brand’s founder Karishma Mehra said at the event, according to the brand’s press release. “I’m ecstatic to get such an exceptional response and grateful to all for their immense love and support through this journey. To many more milestones!”  

The store’s interior is monochrome with clean lines and modern, geometric fixtures. The brand’s bright kundan and diamante jewellery is displayed on a muted background to draw maximum attention and the store’s soft lighting also works to highlight Mehra’s jewellery designs. 

Karishma Mehra founded Joolry 20 years ago and her brand has been worn by a host of Bollywood celebrities. Mehra works with gold, enamel, kundan and silver and also created bridal jewellery. The brand has also travelled internationally and participated in exhibitions in London, San Francisco, New York, and Dubai.

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