John Jacobs partners with Athiya Shetty for eyewear collection launch
John Jacobs has partnered with Bollywood actress Athiya Shetty to launch its latest eyewear collection. The brand’s new ‘Fall 2022 Edit’ features a range of acetate eyewear in bold, nostalgic designs.
Shetty stars in John Jacobs’ latest eyewear campaign and wears 1979s inspired sunglasses in an exclusive photoshoot for the label, John Jacobs announced in a press release on November 15. The brand’s Fall 2022 collection features eyewear styles including wayfarers, classic rectangular frames, and oversized round frames in blues, reds, greens, and tortoise colour ways among others.
“For me eyewear is such a key piece to alleviate any look. I am never without one in my bag,” said Athiya Shetty in a press release. “I am super excited to be a part of the John Jacob's Fall 2022 Edit. I love the silhouettes, all the styles are modern chic and thoughtfully curated! Can’t wait to step out in my favourites.”
“Acetate frames have always been a popular trend in eyewear,” announced John Jacobs in a oress release. “A synthetic fibre derived from natural raw materials such as wood and cotton, acetate is sturdy, temperature resistant and brings alive playful colours and textures that look super cool.” The collection retails with multi-brand eyewear business Lenskart both in stores and online.
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