Jodi to hold Mumbai pop-up in Bandra
From October 7 to 8, fusion wear brand Jodi will hold a pop-up shopping event in partnership with multi-brand shopping event the Living Room Story in Mumbai. The event will feature both Jodi’s womenswear and menswear collections and take place at the Peace Haven Bungalow in Bandra West.
Jodi will showcase a wide range of its classic bright, printed designs at its upcoming pop-up, the brand announced on Facebook. The event will feature the brand’s latest festive designs for the holiday season.
The pop-up will also feature the brand’s growing menswear line. After launching the product category last year, Jodi has expanded its menswear offering from a line of casual shirts to include more formal occasion wear. The brand has also increased its gender neutral approach towards design in line with wider trends in Indian fashion.
The pop-up will also take place in collaboration with celebrity fashion stylist Anaita Schroff Adajania who will be on hand to help with styling and product curation, Living Room Story announced on Facebook. The event aims to draw a millennial and Gen Z bridge-to-luxury crowd and give participating brands a platform from which to connect with new customers.
Other brands set to participate in the Living Room Stories pop-up include Here Studio, Soffa, Beg Borrow Steal Studio, and Gulabo by Abu Sandeep among others. The pop-up aims to give up-and-coming design-led brands a platform from which to reach new customers.
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